It’s finally happening. The generic top level domains (gTLDs) are here. You can reserve your domain name under .company, or .shopping, or .london, or .food, or .university, or dozens of others, each managed by a private entity that has jumped through the necessary hoops and paid the ($100K+) fees. If you’ve been following this saga […]
Domain Name Strategy–Planning Ahead
With the proliferation of new top-level-domains (gTLDs) and companies trying to decide whether or how to include gTLDs in their business strategy, some people may lose track of the more basic elements of that strategy. A gTLD can cost hundreds of thousands of dollars to register, self-host, and maintain from year to year. But don’t […]